There is a survey conduced annually by CMHC that takes a look at mortgage behavior. This survey is considered to be pretty accurate as it only accounts for recent borrowers/buyers. This year’s survey had some very interesting news in that consumers have been turning more and more to brokers. It is important to note that when consumers are looking for mortgage information, 78% turn to the internet for answers. This is why it is so important for all brokers to have a web presence, whether it be a website, a blog, Facebook business page, or linked in. The highly rated in terms of being helpful, would be blogging, as consumers commented it gave them good pointers and tips.
This is insight information to learn about consumers and how they begin their hunt for a mortgage. Contact Robert Clancy today to find out where your mortgage needs lye and what he can do to help!